Headshots and Branding - What you can do to stand out!
1. What story do your headshots and branding tell?
Take into account what your business personality is. If you are a venture capitalist and want to project a strong, confident image you’ll want to reflect that with cool, dark colors. Maybe a studio session with controlled light. A smile here and there won’t be bad, but you’ll want to project seriousness as well. If you are a service professional offering hair and makeup you might want to project a lighter, bubbly image to tell your clients that working with you will be fun. Your headshots and branding should let a client or colleague know right off the bat what type of experience they should expect.
2. What location should you use for headshots and branding?
The location you choose says a lot about who you are. A standard studio session is great for many professionals when your headshots simply need to convey professionalism. But when you are a business owner or are trying to market yourself for a particular position you may want to go with a location or a studio set that helps to brand who you are.
Are you a chef? Perhaps you should have a branding session on location with the tools of your trade prominently displayed. Are you a realtor? Maybe choose a local hotspot to have your portraits done to sell the lifestyle you are promoting. We’ve all seen the realtors posing beside a premium piece of real estate. But what about places in and around the neighborhood? Finding a creative location can be a way to stand out in a sea of other faces.
3. Don't be afraid to show some emotion!
More and more people want to know the personality of the professionals that they hire. A great headshot can really sell your brand. If you are lots of fun to be around and have a great sense of humor you should show it with a big smile and maybe a laughing pose. If you want to present a powerful image adopt a serious face. Make sure to have a clear idea of the story behind your brand before you get your headshots done. A good photographer will snap a picture. A great photographer will help you to tell your story with emotion.
4. Do you look the part?
Your headshots show potential clients and employers what they can expect from you. Even if you shouldn’t judge a book by its cover, a headshot can demonstrate whether a person takes pride in their appearance and themself. The right wardrobe selection along with professional hair and makeup is key in constructing a positive image. If you don’t care why should they? At Mod L Photography we provide you with a closet consultation and professional hair and makeup to make sure you put your best foot forward.
5. Consider where you will use these headshots.
Where do you plan to share these headshots and branding portraits? Make sure your photographer provides you with properly sized and cropped images for all of your social media platforms and websites. A little known fact is that social media platforms and websites require specially sized images to avoid grainy and blurry pictures. Bigger isn’t better in this case! Make sure to ask your photographer if they provide you with the proper sizing for each platform.
6. Now that you've got them, use them!
The most important thing is to update your headshots in all the important places. Make a list:
All social media platforms
Share on pinterest Pinterest Share on facebook Facebook Share on linkedin LinkedIn Share on email Email Headshots and Branding – What you can do to
Professional hair and makeup can mean the difference between a good portrait session and a great portrait session. Learn why it is so important to consider getting your hair and makeup done.
What is Placenta Encapsulation and where to find it in Dallas? – Dallas Maternity Photographer Mod L Photography
Guest blog by Lauren Bullington of North Dallas Doula Associates Let’s talk about Placenta encapsulation A few weeks ago I met with my new friend